Texas Rose Festival, Rose Parade and Rose Museum
Welcome to Tyler ...
"The Rose Capital of America”!
The rose industry has been a major industry in the Tyler area for decades. Located adjacent to the famous Tyler Rose Garden is the Tyler Rose Museum, which showcases and documents the history of the annual Texas Rose Festival.
2017 Texas Rose Festival Dates, Theme, Queen and Duchess
The 84th Texas Rose Festival will be held on October 19 -22, 2017, with “Celestial Wonders” as its theme.
The 2017 Rose Festival queen and members of her court were announced at a news conference at the Willow Brook Country Club in Tyler.
Mallory Kristine Curtis, the 2016 Texas Rose Festival Queen, during the parade on October 15, 2016
Emily Kaye Evans, will reign as the the 2017 Texas Rose Festival Queen.
The 2017 Duchess of the Texas Rose Festival will be Caroline McGinley Bertram.
There will also be 16 ladies-in-waiting and 7 attendants to the queen.
The Rose Festival activities include the queen's coronation at the Cowan Center and the Rose Parade on Saturday.
2017 Texas Rose Festival Schedule of Major Events
Shown below are preliminary highlights of the many events scheduled as part of the 2017 festival. Note: Contact the Rose Festival for exact dates, times and details.
|October 19||10:00 am||
Ribbon Cutting and
|October 20||11:30 am||Ladies' Luncheon
Green Acres Baptist Church CrossWalk Conference Center
|October 20||2:00 pm and
|Coronation of Queen
Cowan Center at UT-Tyler
|October 21||9:00 am||Rose Parade
Free parade viewing along route; reserved seats available on west side of Trinity Mother Frances Rose Stadium
|October 21||1:00-3:00 pm||Queen's Tea
Tyler Rose Garden
In addition to the coronation and parade, many other events are scheduled, such as the following:
- The Annual Palette of Roses Art show will be held in the Rose Garden Center. Free admission.
- The Rose Festival Arts & Crafts Fair will be held at Southside Park on the Rose Rudman Trail.
- The Texas Rose Festival Rose Show is free and open to the public, held in the Rose Garden Center. The show will feature over 8,000 rose blooms.
- Guided tours of the Tyler Municipal Rose Garden will be held during the festival. Free admission.
For more detailed information about events, schedules, locations, and tickets, we recommend a visit to the official website of the Texas Rose Festival at
2017 Texas Rose Parade
Vintage postcard ... "Greetings from the Tyler Texas Rose Festival"
The Texas Rose Parade will be held on Saturday, October 21, 2017, at 9:00 a.m.
The parade will assemble at Front Street and Glenwood Boulevard, and then follow a route west on Front Street, through the East Texas State Fairgrounds and ended inside Rose Stadium.
There is free parade viewing along the route, and reserved seats can be purchased for the west side of Trinity Mother Frances Rose Stadium.
The annual parade features more than 120 entries including custom floats for the Queen and her court.
Float in the Texas Rose Parade in Tyler
It also includes marching bands, walking groups, drill teams, mounted horse clubs, and vintage cars.
The parade is televised and sponsored by CBS19.
In the earlier years of the parade, rose growers supplied hundreds of dozens of rose blooms, and garden clubs worked through the night before the parade to decorate floats using the roses.
Today, rose growers still offer blooms and volunteers still help decorate floats with live roses.
Texas Rose Festival History
The Texas Rose Queen
The festival is a celebration of the rose industry that thrives in Tyler. Seven Tyler-area companies process and distribute several million roses each year, making the city deserving of its “Rose Capital” title. About 75% of all roses in the country are handled in Tyler.
The first Tyler Rose Festival was organized by Tyler Garden Club members, local rose growers and the Chamber of Commerce in October 1933 to showcase the importance of the rose industry to Tyler.
The theme of the event was "Festival Fairyland", and included a parade, rose queen's coronation and a rose show.
The first festival was a success, and the decision was made to continue the event, and the 1934 festival had as its theme "A Garden in Venice".
The annual event was renamed the Texas Rose Festival during the Texas Centennial in 1936.
Tyler Rose Museum
Located on the grounds of the Tyler Rose Garden, and across the street from the Harvey Convention Center, is the 7,500 sqft Tyler Rose Museum.
The Tyler Rose Museum
The museum is run by a nonprofit organization operated with private donations. Its purpose is to showcase the rich history and tradition of Tyler, the rose industry and the Rose Festival.
Opened in 1992, it been visited by over 300,000 people, and is a major tourist attraction in Tyler. The Rose Museum tells the story of the hardships and successes of the rose-growing industry, and the elegance and tradition of the Rose Festival.
The museum features a large collection of photographs, videos, audio, music, newspaper clippings, rose memorabilia, and of course the jeweled festival costumes, which are changed quarterly.
A gift shop is located adjacent to the museum. Stairs and an elevator for the handicapped take visitors down one level to the Tyler Rose Garden.
The museum is located at 420 Rose Park Drive. For details and hours, call the museum at 903.597.3130. A small entrance fee is required.
Map to the Tyler Rose Museum (Courtesy of Google Maps)
Tyler Municipal Rose Garden
All-America Rose selections in the Tyler Texas Rose Garden
Established in 1952, the Tyler Municipal Rose Garden is the nation's largest rose garden, spanning 14 acres. The gardens include over 38,000 rose bushes and over 600 different varieties, as well as reflecting pools, walkways and fountains.
The Rose Garden is open from dawn until dark, seven days a week. Admission is free.
It is one of 24 All American Rose Selection (AARS) test gardens in the country, and also includes a unique Idea Garden created and maintained by the Smith County Master Gardeners.
|Tyler Rose Garden, photos, map|
Where to Buy Cut Roses in Tyler
We love to buy cut roses in Tyler ... our favorite vendor is available most any day from spring to fall.
For years, she sold her roses from her van parked in the corner of the parking lot at Brookshire's Grocery on South Broadway Avenue and Rice Road. Today, she sells out of her van parked in the French Quarter Shopping Center, at the corner of Loop 323 and Broadway, near Einstein Brothers Bagels.
She has many different roses to choose from, they are inexpensive, and they last for days! Highly recommended!
Photographs of the Texas Rose Festival over the Years
Open-air convertible with dignitaries in the Texas Rose Festival parade
Band marching in the Texas Rose Festival parade in Tyler
Float in the Texas Rose Festival parade in downtown Tyler
Texas Rose Festival parade in downtown Tyler
Rose Garden, Tyler
Arch way in the Tyler, Texas Rose Garden
Historic Postcards of Tyler Roses
Entrance to the Tyler Municipal Rose Garden, Tyler, Texas
Greetings from the Tyler, Texas Rose Festival