Texas Rose Festival, Rose Parade and Rose Museum

Hanna Claire Waits, 2019 Texas Rose Festival QueenHanna Claire Waits, 2019 Texas Rose Festival Queen

Welcome to Tyler ...
"The Rose Capital of America”!

The rose industry has been a major industry in the Tyler area for decades. Located adjacent to the famous Tyler Rose Garden is the Tyler Rose Museum, which showcases and documents the history of the annual Texas Rose Festival.

2020 Texas Rose Festival

The 87th Texas Rose Festival will be held on October 15-18, 2020, with the theme "Secrets of the Garden".

It was announced on January 9, 2020, that Anna Grace Hallmark will be the 87th Queen of the Texas Rose Festival. She attends the University of Mississippi.

The 2020 Texas Rose Festival theme is "Secrets of the Garden"

Elizabeth Reid Walker will serve as the Rose Princess, and Emily Ann Milton will be the Duchess of the Rose Growers.

The 2020 court also includes 14 ladies-in-waiting and 9 attendants to the queen. 

The 2020 Rose Festival activities will include the queen's coronation at the Cowan Center on October 16, and the Rose Festival Parade on Saturday October 17, 2020.

In addition to the coronation and parade, many other events were held, such as the following:

  • Annual Palette of Roses Art show
  • Rose Festival Arts & Crafts Fair
  • Texas Rose Festival Rose Show, which is free and open to the public, held in the Rose Garden Center.
Tyler hotels, restaurants, attractions and things to do ... at TripAdvisor


2020 Texas Rose Festival Schedule of Major Events

Shown below are highlights of the many events tentatively scheduled as part of the 2020 festival.

October 15
10:30am - 11:15am

Ribbon Cutting and
Morning Prayer Service

Tyler Rose Garden Center
(free admission, open to public)

October 16 Men's Luncheon
October 16 Ladies' Luncheon
October 16 Coronation of Queen
Cowan Center at UT-Tyler
October 17 Texas Rose Festival Parade
Free parade viewing along route; reserved seats available at Trinity Mother Frances Rose Stadium
October 17 Queen's Tea
Tyler Rose Garden
(free admission)
October 18

Rose Festival Arts & Crafts Fair & Plant Sale
Bergfeld Park

Texas Rose Festival Rose Show Display
Rose Garden Center


For more detailed information about events, schedules, locations, and tickets, we recommend a visit to the

official website of the Texas Rose Festival at


Texas Rose Festival on Facebook


Float in the 2019 Texas Rose Parade in Tyler
Float in the 2019 Texas Rose Parade in Tyler


The 2019 Texas Rose Festival Court at the Queen's Coronation at the Cowan Center in Tyler
The 2019 Texas Rose Festival Court at the Queen's Coronation at the Cowan Center in Tyler

2020 Texas Rose Festival Parade

The beauty and elegance of the Texas Rose Festival
A Texas Rose Queen

The next Texas Rose Parade will be held on Saturday, October 17, 2020, starting at 9:00 a.m.

The parade assembles at Front Street and Glenwood Boulevard, and then follows a route west on Front Street, through the East Texas State Fairgrounds and ending inside Rose Stadium.

There is always free parade viewing along the route, and reserved seats can be purchased for the Christus Trinity Mother Frances Rose Stadium.

The annual parade features more than 100 entries including custom floats for the Queen and her court.

It also includes marching bands, walking groups, drill teams, mounted horse clubs, and vintage cars.

The parade is typically televised and sponsored by KETK - NBC56.

In the earlier years of the parade, rose growers supplied hundreds of dozens of rose blooms, and garden clubs worked through the night before the parade to decorate floats using the roses.

Today, rose growers still offer blooms and volunteers still help decorate floats with live roses.

Texas Rose Festival Parade in Tyler

Texas Rose Festival History

The festival is a celebration of the rose industry that thrives in Tyler. Seven Tyler-area companies process and distribute several million roses each year, making the city deserving of its “Rose Capital” title.

About 75% of all roses in the country are handled in Tyler.

The first Tyler Rose Festival was organized by Tyler Garden Club members, local rose growers and the Chamber of Commerce in October 1933 to showcase the importance of the rose industry to Tyler.

The theme of the event was "Festival Fairyland", and included a parade, rose queen's coronation and a rose show.

The first festival was a success, and the decision was made to continue the event, and the 1934 festival had as its theme "A Garden in Venice".

The annual event was renamed the Texas Rose Festival during the Texas Centennial in 1936.

Tyler Rose Museum

The Tyler Rose Museum
The Tyler Rose Museum

Located on the grounds of the Tyler Rose Garden, and across the street from the Harvey Convention Center, is the 7,500 sqft Tyler Rose Museum.

The museum is run by a nonprofit organization operated with private donations. Its purpose is to showcase the rich history and tradition of Tyler, the rose industry and the Rose Festival.

Opened in 1992, it been visited by over 300,000 people, and is a major tourist attraction in Tyler. The Rose Museum tells the story of the hardships and successes of the rose-growing industry, and the elegance and tradition of the Rose Festival.

The museum features a large collection of photographs, videos, audio, music, newspaper clippings, rose memorabilia, and of course the jeweled festival costumes, which are changed quarterly.

A gift shop is located adjacent to the museum. Stairs and an elevator for the handicapped take visitors down one level to the Tyler Rose Garden.

The museum is located at 420 Rose Park Drive. For details and hours, call the museum at 903.597.3130. A small entrance fee is required.

Map to the Tyler Rose Museum (Courtesy of Google Maps)


Tyler Municipal Rose Garden

All-America Rose Selections at the Municipal Rose Garden, Tyler, TexasAll-America Rose selections in the Tyler Texas Rose Garden

Established in 1952, the Tyler Municipal Rose Garden is the nation's largest rose garden, spanning 14 acres. The gardens include over 38,000 rose bushes and over 600 different varieties, as well as reflecting pools, walkways and fountains.

The Rose Garden is open from dawn until dark, seven days a week. Admission is free.

It is one of 24 All American Rose Selection (AARS) test gardens in the country, and also includes a unique Idea Garden created and maintained by the Smith County Master Gardeners.

Tyler Rose Garden, photos, map

Where to Buy Cut Roses in Tyler

Red rose in the Rose Garden, Tyler

We love to buy cut roses in Tyler ... our favorite vendor is available most any day from spring to fall.

For years, she sold her roses from her van parked in the corner of the parking lot at Brookshire's Grocery on South Broadway Avenue and Rice Road. Today, she sells out of her van parked in the French Quarter Shopping Center, at the corner of Loop 323 and Broadway, near Einstein Brothers Bagels.

She has many different roses to choose from, they are inexpensive, and they last for days! Highly recommended!


Photographs of the Texas Rose Festival Over the Years

Open-air convertible with dignitaries
Open-air convertible with dignitaries in the Texas Rose Festival parade
Band marching in the Rose Parade
Band marching in the Texas Rose Festival parade in Tyler
Float in the Texas Rose Festival parade
Float in the Texas Rose Festival parade in downtown Tyler
Festival parade in downtown Tyler
Texas Rose Festival parade in downtown Tyler


Historic Postcards of Tyler Roses

Entrance to the Tyler Municipal Rose Garden, Tyler, Texas
Entrance to the Tyler Municipal Rose Garden, Tyler, Texas

Greetings from the Tyler, Texas Rose Festival
Greetings from the Tyler, Texas Rose Festival

More About Tyler Roses

Copyright © 2020 TylerTexasOnline.com All Rights Reserved.
This website is operated by a private entity with no connection to or affiliation with the City of Tyler, Smith County, TXDOT, NETRMA, or other governmental agency